black moms are iconic.
goods for women navigating infertility, loss, pregnancy and motherhood.
iconic gifts for moms & moms-to-be
IUI, IVF, infertility are all a thing of the past. Celebrate love like no other.
Soft, matte cover college ruled journal measuring at 8″×5.75″.
Free shipping on all orders.
Black moms are indescribable.
Mini card (2.5” x 2.5”). Printed on signature matte paper with rounded corners. Blank on one side for personal message. Comes with an envelope.
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A mug for the most iconic of moms. If you grew up with That's So Raven, The Proud Family and Sister, Sister, then cheers!
Hydrate with your favorite hot or cold beverages in this 11oz matte ceramic mug.
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Black moms are iconic. Everyone needs to know it. Wear this 100% cotton corduroy, embroidered hat with adjustable brass closure all day long because we all know wash day ain’t happening like it used to…
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Mom owned. Black owned.
Woman owned.
joywhelm was imagined by a Black millennial mom who aspired to be a Cheetah Girl in the early 2000’s.
Her years long battle with fibroids, infertility, loss and biased healthcare providers had her yearning for a place to feel vulnerable, celebrated and understood.
Our products are meant to uplift, create joy and be a reminder that we are icons.